So, you've figured out the basis of social media concerning your sales and internet marketing business, but you still don't know what to do when you begin to interact in social media Harley Dean. I had this same issue when I first started with social media and web 2.0, trying to figure out how to interact.
Well, for starters, to conquer social media and web 2.0 strategies of the top earners, you have to treat social media like a relationship. If you want people to be interested in you and what you have to offer, you have to build relationships with them.
I use the example of my wife (also on the video below): If I didn't talk to her, communicate, build our relationship, and generally treat her well and get to know her better, she wouldn't want to serve me in the different ways she does, like cleaning house, cooking meals, washing clothes, etc. It's the same with social media and web 2.0 strategies, to really get anything back from anybody, you have to give a lot more!
This is the crucial point you must learn and apply: after figuring out how to succeed in social media you have to quit selling as I stated before (from my first post on social media), then you must know that you have to build relationships with people.
What are some ways you can build relationships with people in social media and web 2.0?
1. Talk to them (like any other relationship you have), but maybe more importantly is listen to them
2. Respond to everyone you can and to comments people make on the various social media and web 2.0 networks (i.e. Twitter, Facebook, YouTube, Digg, Stumbleupon, etc.)
3. Add value - link to an interesting article you've read, offer advice, give examples of how you've failed and succeeded, etc.
4. Be positive - nobody likes negative people, so don't constantly whine on social media about your life
5. Ask questions
6. Offer a listening ear or even take phone calls from people who want to know what you're doing (even if you don't know them)
7. (VERY IMPORTANT) Be honest, people can see straight through lies, even on the internet
People will only even consider your products in social media AFTER you build a relationship with them and they can trust you. If you work on these things, it will pay off in the end!
There you have it, the social media and web 2.0 strategies of the top earners are very easy to apply, and they're fun at the same time. I love using Twitter, YouTube and Facebook. In the words of my friend, Perry Belcher, think of this as a party - people build relationships at parties, not sales teams!
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